Campaign Types

A campaign could be a new product launch, reaching a new audience, engaging existing customers , submitting call-for-papers/awards, re-brand, new website, a trade show, announcing a new business model, partner marketing, board meetings, sales enablement, demand generation, lead nurturing, and more.

Content/Collateral Types

Content types may include videos, brochures, webinars, sales presentations, tradeshow booth, website, microsite, byline articles, press releases, blogs, customer case studies, whitepapers, and more. I can also support you with action-driven online campaign copywriting, such as email marketing, online ads, social updates and landing pages.

Industries

Past projects have spanned a variety of B2B and/or technology industries, ranging from energy management, embedded applications/automotive, servers, storage, virtualization, open source software, document management, semiconductors, data analytics, financial asset management, credit management, wellness, real estate, education, marketing.  

Approach

I take the time to understand your product or service, challenges it’s solving,  customer pain points, and translate technical features into customer benefits. I work with your subject matter experts and graphic design teams from beginning to end – defining message, personas, topics, content structure and imagery.